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Ivy Journey Social Media Strategist (REMOTE)

The Ivy Journey is a US-based, nationally recognized college admissions consulting firm that serves a diverse international client base of middle school and high school students. At The Ivy Journey, our mission is to empower students to achieve their full academic potential by gaining admission to their dream colleges. We provide personalized, comprehensive, and ethical guidance to help students navigate the complex college admissions process with confidence and success. We believe every student has a unique and compelling story to tell, and we are dedicated to helping them craft an engaging narrative and build a personal brand that resonates with admissions committees and differentiates them from other applicants. 

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We are looking for a passionate and self-driven Social Media Strategist that will help devise an effective marketing strategy for major social media platforms (e.g., TikTok, Instagram, YouTube, etc.), help plan and film engaging short videos to establish Ivy Journey’s brand awareness, and adapt content based on understanding of current trends and data.

Primary/Key Responsibilities

  • Utilize knowledge of social media platforms to devise an effective marketing strategy to expand audience base

  • Plan, film, and edit high-quality engaging short videos (30s - 1 min) for social media posting

  • Stay up-to-date with current social media trends and apply to content creation

  • Analyze user engagement data and come up with suggestions for optimization

Required Skills

  • Proficiency in analyzing social media metrics and using data to evaluate the effectiveness of social media efforts

  • Analytical thinking and problem-solving abilities

  • Familiarity with video filming and editing

  • Ability to build content to meet target audience

Qualifications

  • Current undergraduate student (Freshmen, Sophomore, Junior, Senior) working towards  a Bachelor’s degree

  • Experience in working with social media platforms and short-form video

To apply, submit your resume and responses to the following short answer questions to admin@theivyjourney.com with the subject line "Applicant - Social Media Strategist"

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  • How would you leverage various social media platforms (e.g., TikTok, Instagram, YouTube, etc.) to effectively reach and engage with prospective college applicants and their families?

  • Give an example of a successful social media campaign you developed or implemented to increase brand awareness or drive engagement. How did you measure its impact and success?

  • Submit one of your own short-form video samples to demonstrate your filming and editing ability, and a social media handle that you manage (include social media platform name)

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